Fifteen-year-old Effie has spent her entire life in the spotlight as the daughter of @ourbighappyfamily, a famous Irish influencer family known for their picture-perfect posts. But after her dad’s very public cheating scandal implodes their online empire, Effie’s mam relocates the family to a small rural town for a fresh start.

Desperate to escape her embarrassing past, Effie hides her influencer origins at her new school, where she finally starts to make friends and meets Jack – a grounded, gentle boy with a total lack of online presence or knowledge of that world. But as her mam starts reinventing herself, Effie’s secrets and her chance at a new beginning are at risk of being exposed ... in a very public, very messy way.